{"id":75,"date":"2026-09-09T02:14:06","date_gmt":"2026-09-09T00:14:06","guid":{"rendered":"https:\/\/www.feqsoft.hu\/?page_id=75"},"modified":"2026-09-09T02:14:06","modified_gmt":"2026-09-09T00:14:06","slug":"kreativ-kepgeneralas","status":"publish","type":"page","link":"https:\/\/www.feqsoft.hu\/?page_id=75","title":{"rendered":"Kreat\u00edv k\u00e9panyag \u00e9s k\u00e9pgener\u00e1l\u00e1s"},"content":{"rendered":"<p class=\"feqsoft-service-lead\">A k\u00e9p nem d\u00edsz\u00edt\u0151elem: figyelmet ir\u00e1ny\u00edt, helyzetet magyar\u00e1z \u00e9s seg\u00edt felismerni a m\u00e1rk\u00e1t. M\u00e1s k\u00e9pre van sz\u00fcks\u00e9g egy szolg\u00e1ltat\u00e1soldalon, egy keres\u00e9si hirdet\u00e9s c\u00e9loldal\u00e1n \u00e9s egy gyors k\u00f6z\u00f6ss\u00e9gi posztban.<\/p>\n<p class=\"feqsoft-service-lead\">Fot\u00f3s, grafikai \u00e9s MI-vel t\u00e1mogatott megold\u00e1st is haszn\u00e1lunk. A v\u00e1laszt\u00e1st a c\u00e9l, a hiteless\u00e9g, a k\u00f6lts\u00e9g, a sz\u00fcks\u00e9ges v\u00e1ltozatok \u00e9s a felhaszn\u00e1l\u00e1si jogok adj\u00e1k.<\/p>\n<figure class=\"feqsoft-service-hero\"><img decoding=\"async\" src=\"https:\/\/www.feqsoft.hu\/wp-stage\/wp-content\/themes\/feqsoft-v95\/assets\/images\/kep_23_mi.webp\" alt=\"K\u00fcl\u00f6nb\u00f6z\u0151 kamp\u00e1nyform\u00e1tumokhoz k\u00e9sz\u00fcl\u0151 egys\u00e9ges k\u00e9pi v\u00e1ltozatok.\" width=\"1448\" height=\"1086\" loading=\"eager\" fetchpriority=\"high\"><figcaption>A k\u00e9p feladata, form\u00e1tuma \u00e9s m\u00e1rkakapcsolata m\u00e1r a gy\u00e1rt\u00e1s el\u0151tt eld\u0151l.<\/figcaption><\/figure>\n<h2>Milyen anyagokat k\u00e9sz\u00edt\u00fcnk?<\/h2>\n<p>A k\u00e9pi rendszert az arculathoz \u00e9s a val\u00f3s megjelen\u00e9si m\u00e9retekhez igaz\u00edtjuk.<\/p>\n<ul class=\"feqsoft-service-list\">\n<li>weboldali f\u0151- \u00e9s tartalomk\u00e9pek<\/li>\n<li>kamp\u00e1ny- \u00e9s hirdet\u00e9skreat\u00edvok<\/li>\n<li>k\u00f6z\u00f6ss\u00e9gim\u00e9dia-form\u00e1tumok<\/li>\n<li>egyszer\u0171 illusztr\u00e1ci\u00f3k \u00e9s ikonok<\/li>\n<li>MI-vel gener\u00e1lt, m\u00e1rk\u00e1hoz igaz\u00edtott k\u00e9pek<\/li>\n<li>v\u00e1g\u00e1sok, m\u00e9retez\u00e9sek \u00e9s alternat\u00edv v\u00e1ltozatok<\/li>\n<\/ul>\n<h2>Minden k\u00e9pnek legyen szerepe<\/h2>\n<p>A brief tartalmazza, hol jelenik meg a k\u00e9p, milyen \u00fczenetet t\u00e1mogat, mi ker\u00fcl r\u00e1 sz\u00f6vegk\u00e9nt, \u00e9s milyen cselekv\u00e9s k\u00f6vetkezik ut\u00e1na. \u00cdgy elker\u00fclhet\u0151 a l\u00e1tv\u00e1nyos, de tartalmilag \u00fcres kreat\u00edv.<\/p>\n<h2>Forr\u00e1s \u00e9s felhaszn\u00e1l\u00e1s dokument\u00e1lva<\/h2>\n<p>K\u00e9pbanki, saj\u00e1t, partneri \u00e9s gener\u00e1lt anyagn\u00e1l is r\u00f6gz\u00edtj\u00fck a forr\u00e1st \u00e9s a felhaszn\u00e1l\u00e1si felt\u00e9teleket. A sz\u00fcks\u00e9ges alternat\u00edv sz\u00f6veget \u00e9s technikai m\u00e9retet webes haszn\u00e1lathoz is el\u0151k\u00e9sz\u00edtj\u00fck.<\/p>\n<h2>Hogyan dolgozunk?<\/h2>\n<ol class=\"feqsoft-service-steps\">\n<li>\n<h3>1. Helyzetk\u00e9p<\/h3>\n<p>A c\u00e9lt, a kiindul\u00e1si adatokat, a korl\u00e1tokat \u00e9s a d\u00f6nt\u00e9si felel\u0151ss\u00e9geket egy\u00fctt r\u00f6gz\u00edtj\u00fck.<\/p>\n<\/li>\n<li>\n<h3>2. Priorit\u00e1s<\/h3>\n<p>Hat\u00e1s, s\u00fcrg\u0151ss\u00e9g, k\u00f6lts\u00e9g \u00e9s megval\u00f3s\u00edthat\u00f3s\u00e1g alapj\u00e1n kijel\u00f6lj\u00fck az els\u0151 beavatkoz\u00e1st.<\/p>\n<\/li>\n<li>\n<h3>3. Megval\u00f3s\u00edt\u00e1s<\/h3>\n<p>Kis, ellen\u0151rizhet\u0151 l\u00e9p\u00e9sekben dolgozunk, \u00e9s minden fontos pontn\u00e1l megmarad az emberi j\u00f3v\u00e1hagy\u00e1s.<\/p>\n<\/li>\n<li>\n<h3>4. M\u00e9r\u00e9s<\/h3>\n<p>Az eredm\u00e9nyt a kiindul\u00f3 \u00e1llapothoz hasonl\u00edtjuk, majd dokument\u00e1ljuk a k\u00f6vetkez\u0151 d\u00f6nt\u00e9st.<\/p>\n<\/li>\n<\/ol>\n<h2>Mit m\u00e9r\u00fcnk \u00e9s mit adunk \u00e1t?<\/h2>\n<p>Az \u00e1tad\u00e1sban a j\u00f3v\u00e1hagyott v\u00e1ltozatok, m\u00e9retek, f\u00e1jlform\u00e1tumok, k\u00e9pal\u00e1\u00edr\u00e1sok vagy alt-javaslatok \u00e9s a forr\u00e1sinform\u00e1ci\u00f3k szerepelnek. Kamp\u00e1nyn\u00e1l kontroll\u00e1lt kreat\u00edvtesztben m\u00e9rhet\u0151 a v\u00e1ltozatok hat\u00e1sa.<\/p>\n<h2>Kapcsol\u00f3d\u00f3 oldalak<\/h2>\n<ul class=\"feqsoft-service-list feqsoft-related-links\">\n<li><a href=\"%%FEQSOFT_LINK_ARCULATTERVEZES%%\">Arculattervez\u00e9s<\/a><\/li>\n<li><a href=\"%%FEQSOFT_LINK_MI_TAMOGATOTT_DESIGN%%\">MI-t\u00e1mogatott design<\/a><\/li>\n<li><a href=\"%%FEQSOFT_LINK_FACEBOOK_INSTAGRAM_HIRDETESKEZELES%%\">Meta-hirdet\u00e9skezel\u00e9s<\/a><\/li>\n<\/ul>\n<h2>Gyakori k\u00e9rd\u00e9sek<\/h2>\n<section class=\"feqsoft-service-faq\" aria-labelledby=\"kreativ-kepgeneralas-faq-1\">\n<h3 id=\"kreativ-kepgeneralas-faq-1\">Mindig MI-k\u00e9pet haszn\u00e1lnak?<\/h3>\n<p>Nem. Ha a hiteless\u00e9ghez val\u00f3di ember, helysz\u00edn vagy term\u00e9k sz\u00fcks\u00e9ges, fot\u00f3t vagy m\u00e1s megfelel\u0151 forr\u00e1st javaslunk. MI-t akkor haszn\u00e1lunk, ha a c\u00e9lhoz val\u00f3ban el\u0151nyt ad.<\/p>\n<\/section>\n<section class=\"feqsoft-service-faq\" aria-labelledby=\"kreativ-kepgeneralas-faq-2\">\n<h3 id=\"kreativ-kepgeneralas-faq-2\">Megkapjuk a k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9reteket?<\/h3>\n<p>A briefben r\u00f6gz\u00edtett csatorn\u00e1khoz elk\u00e9sz\u00edtj\u00fck a sz\u00fcks\u00e9ges k\u00e9par\u00e1nyokat \u00e9s exportokat, \u00e9s ellen\u0151rizz\u00fck, hogy a fontos tartalom biztons\u00e1gos ter\u00fcleten maradjon.<\/p>\n<\/section>\n<h2>K\u00f6vetkez\u0151 l\u00e9p\u00e9s<\/h2>\n<p>\u00cdrja meg, hol jelenik meg a k\u00e9p, milyen \u00fczenetet t\u00e1mogat \u00e9s milyen arculati anyag \u00e1ll rendelkez\u00e9sre.<\/p>\n<nav class=\"feqsoft-service-actions\" aria-label=\"Kreat\u00edv k\u00e9panyag \u00e9s k\u00e9pgener\u00e1l\u00e1s tov\u00e1bbi l\u00e9p\u00e9sei\"><a href=\"%%FEQSOFT_LINK_KAPCSOLAT%%\">Besz\u00e9lj\u00fck \u00e1t<\/a><a href=\"https:\/\/www.feqsoft.hu\/\">Vissza a f\u0151oldalra<\/a><\/nav>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1rk\u00e1hoz \u00e9s fel\u00fclethez illesztett k\u00e9panyag webre, hirdet\u00e9shez \u00e9s k\u00f6z\u00f6ss\u00e9gi kommunik\u00e1ci\u00f3hoz.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":1,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":107,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/75\/revisions\/107"}],"wp:attachment":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}