{"id":77,"date":"2026-09-09T02:14:36","date_gmt":"2026-09-09T00:14:36","guid":{"rendered":"https:\/\/www.feqsoft.hu\/?page_id=77"},"modified":"2026-09-09T02:14:36","modified_gmt":"2026-09-09T00:14:36","slug":"tv-reklam-keszites","status":"publish","type":"page","link":"https:\/\/www.feqsoft.hu\/?page_id=77","title":{"rendered":"T\u00e9v\u00e9rekl\u00e1m k\u00e9sz\u00edt\u00e9s"},"content":{"rendered":"<p class=\"feqsoft-service-lead\">A t\u00e9v\u00e9rekl\u00e1m nagy figyelmet tud r\u00f6vid id\u0151 alatt \u00f6sszpontos\u00edtani, ez\u00e9rt k\u00fcl\u00f6n\u00f6sen fontos, hogy az \u00fczenet egy\u00e9rtelm\u0171, a m\u00e1rka felismerhet\u0151 \u00e9s a k\u00f6vetkez\u0151 l\u00e9p\u00e9s k\u00f6nnyen megjegyezhet\u0151 legyen.<\/p>\n<p class=\"feqsoft-service-lead\">A kreat\u00edv \u00e9s gy\u00e1rt\u00e1si munka mellett a kamp\u00e1ny \u00fczleti szerep\u00e9t, a sz\u00fcks\u00e9ges v\u00e1ltozatokat, a lead\u00e1si k\u00f6vetelm\u00e9nyeket \u00e9s az online folytat\u00e1st is megtervezz\u00fck.<\/p>\n<figure class=\"feqsoft-service-hero\"><img decoding=\"async\" src=\"https:\/\/www.feqsoft.hu\/wp-stage\/wp-content\/themes\/feqsoft-v95\/assets\/images\/kep_15_szolgaltatasok.webp\" alt=\"Telev\u00edzi\u00f3s kamp\u00e1ny koncepci\u00f3j\u00e1nak \u00e9s m\u00e9diakapcsolatainak tervez\u00e9se.\" width=\"1448\" height=\"1086\" loading=\"eager\" fetchpriority=\"high\"><figcaption>A t\u00e9v\u00e9spot hat\u00e1s\u00e1t az \u00fczenet, az ism\u00e9tl\u00e9s, a m\u00e9diak\u00f6rnyezet \u00e9s a kapcsol\u00f3d\u00f3 online \u00fat egy\u00fctt adja.<\/figcaption><\/figure>\n<h2>A t\u00e9v\u00e9s megval\u00f3s\u00edt\u00e1s r\u00e9szei<\/h2>\n<p>A pontos gy\u00e1rt\u00e1si tervet a csatorna, a c\u00e9lcsoport, a spot hossza \u00e9s a m\u00e9diaterv alapj\u00e1n k\u00e9sz\u00edtj\u00fck.<\/p>\n<ul class=\"feqsoft-service-list\">\n<li>kamp\u00e1nyc\u00e9l \u00e9s f\u0151 \u00fczenet<\/li>\n<li>kreat\u00edv koncepci\u00f3 \u00e9s forgat\u00f3k\u00f6nyv<\/li>\n<li>gy\u00e1rt\u00e1si terv \u00e9s szerepl\u0151k<\/li>\n<li>forgat\u00e1s, grafika, hang \u00e9s ut\u00f3munka<\/li>\n<li>hossz- \u00e9s form\u00e1tumv\u00e1ltozatok<\/li>\n<li>online landing oldal \u00e9s kamp\u00e1nym\u00e9r\u00e9s<\/li>\n<\/ul>\n<h2>A spot nem \u00f6n\u00e1ll\u00f3 sziget<\/h2>\n<p>A n\u00e9z\u0151nek k\u00e9s\u0151bb r\u00e1 kell tal\u00e1lnia ugyanarra az aj\u00e1nlatra a keres\u0151ben, a weboldalon vagy m\u00e1s csatorn\u00e1n. Ez\u00e9rt a nevet, az \u00fczenetet, a vizu\u00e1lis elemeket \u00e9s a c\u00e9loldalt egys\u00e9gesen kezelj\u00fck.<\/p>\n<h2>Gy\u00e1rt\u00e1si \u00e9s jogi r\u00e9szletek el\u0151re<\/h2>\n<p>A szerepl\u0151i, zenei, k\u00e9pi \u00e9s terjeszt\u00e9si jogosults\u00e1gokat, valamint a k\u00f6telez\u0151 tartalmi \u00e9s technikai elemeket a gy\u00e1rt\u00e1s el\u0151tt r\u00f6gz\u00edtj\u00fck, hogy a k\u00e9sz anyag val\u00f3ban leadhat\u00f3 legyen.<\/p>\n<h2>Hogyan dolgozunk?<\/h2>\n<ol class=\"feqsoft-service-steps\">\n<li>\n<h3>1. Helyzetk\u00e9p<\/h3>\n<p>A c\u00e9lt, a kiindul\u00e1si adatokat, a korl\u00e1tokat \u00e9s a d\u00f6nt\u00e9si felel\u0151ss\u00e9geket egy\u00fctt r\u00f6gz\u00edtj\u00fck.<\/p>\n<\/li>\n<li>\n<h3>2. Priorit\u00e1s<\/h3>\n<p>Hat\u00e1s, s\u00fcrg\u0151ss\u00e9g, k\u00f6lts\u00e9g \u00e9s megval\u00f3s\u00edthat\u00f3s\u00e1g alapj\u00e1n kijel\u00f6lj\u00fck az els\u0151 beavatkoz\u00e1st.<\/p>\n<\/li>\n<li>\n<h3>3. Megval\u00f3s\u00edt\u00e1s<\/h3>\n<p>Kis, ellen\u0151rizhet\u0151 l\u00e9p\u00e9sekben dolgozunk, \u00e9s minden fontos pontn\u00e1l megmarad az emberi j\u00f3v\u00e1hagy\u00e1s.<\/p>\n<\/li>\n<li>\n<h3>4. M\u00e9r\u00e9s<\/h3>\n<p>Az eredm\u00e9nyt a kiindul\u00f3 \u00e1llapothoz hasonl\u00edtjuk, majd dokument\u00e1ljuk a k\u00f6vetkez\u0151 d\u00f6nt\u00e9st.<\/p>\n<\/li>\n<\/ol>\n<h2>Mit m\u00e9r\u00fcnk \u00e9s mit adunk \u00e1t?<\/h2>\n<p>Az \u00e1tad\u00e1s tartalmazza a j\u00f3v\u00e1hagyott spotokat, technikai exportokat \u00e9s a jogosults\u00e1gi dokument\u00e1ci\u00f3t. A kamp\u00e1nyhat\u00e1st a rendelkez\u00e9sre \u00e1ll\u00f3 m\u00e9diamutat\u00f3k, keres\u00e9si \u00e9s webes v\u00e1ltoz\u00e1sok, valamint \u00fczleti adatok egy\u00fcttese alapj\u00e1n \u00e9rt\u00e9kelj\u00fck.<\/p>\n<h2>Kapcsol\u00f3d\u00f3 oldalak<\/h2>\n<ul class=\"feqsoft-service-list feqsoft-related-links\">\n<li><a href=\"%%FEQSOFT_LINK_VIDEO_KESZITES%%\">Vide\u00f3k\u00e9sz\u00edt\u00e9s<\/a><\/li>\n<li><a href=\"%%FEQSOFT_LINK_RADIO_REKLAM_KESZITES%%\">R\u00e1di\u00f3rekl\u00e1m k\u00e9sz\u00edt\u00e9s<\/a><\/li>\n<li><a href=\"%%FEQSOFT_LINK_KAMPANYSTRATEGIA_ES_HIRDETESKEZELES%%\">Kamp\u00e1nystrat\u00e9gia<\/a><\/li>\n<\/ul>\n<h2>Gyakori k\u00e9rd\u00e9sek<\/h2>\n<section class=\"feqsoft-service-faq\" aria-labelledby=\"tv-reklam-keszites-faq-1\">\n<h3 id=\"tv-reklam-keszites-faq-1\">A m\u00e9diav\u00e1s\u00e1rl\u00e1st is kezelik?<\/h3>\n<p>A kamp\u00e1ny ig\u00e9nye szerint m\u00e9diapartnerrel egy\u00fctt tervezz\u00fck vagy koordin\u00e1ljuk. A pontos szerepeket, k\u00f6lts\u00e9geket \u00e9s j\u00f3v\u00e1hagy\u00e1si pontokat az aj\u00e1nlatban r\u00f6gz\u00edtj\u00fck.<\/p>\n<\/section>\n<section class=\"feqsoft-service-faq\" aria-labelledby=\"tv-reklam-keszites-faq-2\">\n<h3 id=\"tv-reklam-keszites-faq-2\">K\u00e9sz\u00fclhet online v\u00e1ltozat is?<\/h3>\n<p>Igen. A t\u00e9v\u00e9s alapanyagb\u00f3l k\u00fcl\u00f6n hossz\u00fas\u00e1g\u00fa \u00e9s k\u00e9par\u00e1ny\u00fa online v\u00e1ltozatokat lehet tervezni, de ezeket nem egyszer\u0171 automatikus v\u00e1g\u00e1sk\u00e9nt kezelj\u00fck.<\/p>\n<\/section>\n<h2>K\u00f6vetkez\u0151 l\u00e9p\u00e9s<\/h2>\n<p>\u00cdrja meg a kamp\u00e1ny c\u00e9lj\u00e1t, id\u0151z\u00edt\u00e9s\u00e9t, tervezett csatorn\u00e1it \u00e9s a rendelkez\u00e9sre \u00e1ll\u00f3 gy\u00e1rt\u00e1si keretet.<\/p>\n<nav class=\"feqsoft-service-actions\" aria-label=\"T\u00e9v\u00e9rekl\u00e1m k\u00e9sz\u00edt\u00e9s tov\u00e1bbi l\u00e9p\u00e9sei\"><a href=\"%%FEQSOFT_LINK_KAPCSOLAT%%\">Besz\u00e9lj\u00fck \u00e1t<\/a><a href=\"https:\/\/www.feqsoft.hu\/\">Vissza a f\u0151oldalra<\/a><\/nav>\n","protected":false},"excerpt":{"rendered":"<p>Telev\u00edzi\u00f3s kamp\u00e1ny koncepci\u00f3val, gy\u00e1rt\u00e1ssal, v\u00e1ltozatokkal \u00e9s online kapcsol\u00f3d\u00e1ssal.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"class_list":["post-77","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77"}],"version-history":[{"count":1,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/77\/revisions"}],"predecessor-version":[{"id":109,"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=\/wp\/v2\/pages\/77\/revisions\/109"}],"wp:attachment":[{"href":"https:\/\/www.feqsoft.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}