FeQSoft
From IT to business development.
We have been working since 2003, starting with IT projects. As our clients’ requests became more complex, marketing, media and the development of online systems also became part of our work. Today, we connect these areas through a single business-development perspective.
Over two decades we have seen several generations of technology — including solutions that worked at first but created problems later: systems that could not be extended, that nobody could maintain, or that trapped the data inside. When we develop something, the question is therefore not only whether it can be completed, but what will happen to it in two years’ time.
A technically sound solution is valuable only when people and the organisation can use it. Most obstacles are not in the technology itself, but where processes, responsibilities and day-to-day operations have failed to keep pace. We consider both sides together.
Let’s talk about your businessin complementary fields
These areas did not replace one another; they complemented one another.
Where did we start?
IT
Systems and a large number of IT projects, including nationwide networks.
Media and marketing
Communications, advertising and hands-on marketing delivery.
Online systems
Where marketing and IT meet.
Business development
Strategic consulting and operational implementation.
Fekete Gábor Richárd
Founder, managing director and consultant
IT engineer; economist (MBA); postgraduate marketing qualification
Introduction
He started in IT shortly after finishing secondary school. He worked with systems, networks, computers and software development while studying for his IT degree, and continued afterwards. For several years, his project-management work and specialist expertise supported the core of one of Hungary’s largest IT development programmes.
Over the course of his career, he has worked with more than a hundred businesses on IT, marketing and business-development assignments. He has collaborated with excellent specialists, gained insight into many business perspectives and, in his own companies, taken responsibility for the whole operation, from the first decision through implementation.
From the early 2000s, television and media work ran alongside IT for around fifteen years, rather than replacing it. At television channels he held sales and marketing management, editorial and producer roles. He produced programmes and reports, mainly on IT topics, including work for FIX TV and Echo TV. Through his media work he conducted extended interviews with more than fifty Hungarian and international business leaders, including the founder and CEO of ASUS and the then Hungarian leaders of Microsoft, Cisco and Symantec.
Media has remained part of the work: we still receive requests for radio and television advertising production and media packages, and we also help clients choose an approach suited to their goals.
IT has remained part of the work throughout. With our specialists, we continue to help resolve IT problems, identify faults in data stored on computers and support purchasing decisions. It is now one area within our consulting practice, but remains part of FeQSoft’s practical expertise.
After his IT degree, he earned a degree in economics with an MBA specialisation at the Budapest University of Technology and Economics. He then undertook two years of doctoral study there and completed the taught part of the programme. His postgraduate marketing qualification relates to marketing automation; he has supplemented his expertise with several HubSpot certifications and earlier Google training.
His perspective combines engineering thinking, experience in media and marketing, and a background in business and economics.
An owner’s perspective · measurement · return on investment · consulting and implementation. We have worked on assignments for large transport and telecommunications companies, television and radio organisations, and micro and small businesses.
Fekete Gábor Richárd – LinkedIn