Facebook and Instagram ad management

A Facebook or Instagram ad often reaches an audience before they are actively searching. Getting attention, making the creative work and explaining the offer are therefore especially important.

We do not manage the campaign in isolation: we align it with the destination page, social presence, follow-up and the available measurement.

What do we build?

We plan tests around hypotheses defined in advance and a manageable number of variants.

• Clarify the audience and offer
• Campaign and ad-set structure
• Image, video and copy variants
• A landing page and clear call to action
• Conditions for remarketing
• Conversion and lead-quality measurement

Reactions alone are not the goal

Likes and click-throughs can be useful intermediate signals, but a campaign’s business value comes from relevant interest, a purchase or another goal defined in advance.

The creative and landing page inform each other

The ad reveals which promise attracts attention. The landing page shows whether visitors understood the offer and continued. We assess both sets of data together.

How we work

1. 1. Understand the starting point

   Together we record the goal, baseline data, constraints and decision-making responsibilities.

2. 2. Set priorities

   We identify the first intervention based on impact, urgency, cost and feasibility.

3. 3. Implement

   We work in small, verifiable steps, retaining human approval at every important point.

4. 4. Measure

   We compare the result with the baseline and document the next decision.

What do we measure and hand over?

We plan conversion events, UTM parameters and comparable creative tests for the campaign. Beyond spend and reach, the report shows the quality of goal completions and what to test next.

Related pages

• Creative image production
• Video production
• Landing page design

Frequently asked questions

Can you create images and videos for the ads too?

Yes. Creative production is also available separately, but for a campaign we plan it together with the message, audience, format and destination page.

Can you also manage our Facebook page?

Yes, or we can develop a joint process for your internal team. We plan the roles of paid advertising and organic presence separately but in coordination.

Next step

Send us the offer, target audience and a brief description of your current Meta account; we will propose a measurable starting point.