News

Our website has been renewed

5 September 2026

FeQSoft’s new website is complete. More than its appearance has changed: we have rethought the entire structure so that a visitor can decide within a few minutes whether we can help and, if so, how.

Why we renewed it

We applied to ourselves what we often recommend to our clients. A website is neither a stage set nor an electronic business card, but a business tool: it has a job to do, and its performance can be measured. Our old site was about who we are. The new one is about the questions you may have and where to find the answers.

We have worked with Hungarian micro, small and medium-sized businesses since 2003, and our range of services has expanded considerably over that time. The old website no longer showed that breadth clearly: everything was in one long list, from executive advice to online-store development. Someone arriving with a single specific question had to read it all to find their topic.

What changed for visitors

The most important change is the structure. Each major service area has its own place: business-development consulting, website and online-store development, marketing and sales audits, process improvement and audit, specialist support, and the creation of digital ecosystems. Each page answers three questions: what is it, who is it for, and what do you get from it?

Our thinking about the business use of artificial intelligence also has its own page. It is currently the most common topic leaders ask us about and one that attracts many misconceptions. We have tried to explain objectively what AI can and cannot do, and where a human decision is needed.

The Insights section is new: we collect considerations that are useful before making a decision. The Gallery is new too. At the bottom of each service page, we answer the questions we are asked most often. The contact form also opens with the selected topic: if someone clicks to enquire about a particular service, they need not explain the subject again.

What lies beneath the surface

The site can be used on both mobile and desktop, with the content in the same order in each view. We checked the contrast between text and backgrounds and keyboard navigation separately. This is not a matter of decoration: without it, the site would be unusable for someone who reads with magnification or a keyboard. We sized the images so that the pages also load quickly on slower mobile connections.

Search engines can interpret the site structure too: each major topic has its own title and description. This is not a trick, but a consequence. Organised content is easier for search engines to understand.

Our first news item, but not our last

This post launches our News section. Alongside company developments that matter to our clients — such as a new service, a professional event or a collaboration — we also cover relevant business and technology news from the wider world. Insights brings together practical, longer-form articles that help with decisions.

If you cannot find something on the site, or came with a specific question, do write to us. Most of our client relationships also began with a single question.

Let’s talk it through

The website was developed within the Demján Sándor Programme and with its support.

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