FeQSoft
A Google Search ad reaches someone after they have expressed an intention. Its effectiveness depends on whether the keyword, ad and destination page give a consistent answer to the same question.
We look beyond clicks to useful enquiries and the route to a sale. That means measuring the campaign and the website together.
The important parts of a campaign
Spending can only be increased responsibly once search intent and the desired action are clear.
- Keyword and search-term analysis
- Campaign and ad-group structure
- Alignment between ad copy and the offer
- Negative keywords
- A relevant, fast mobile landing page
- Conversion and lead-quality measurement
The landing page is part of the campaign
We do not automatically send everyone to the homepage. The destination page needs to carry on exactly what the search and ad promised, with a clear next step and no unnecessary detours.
Learning from search terms
We regularly separate genuinely relevant searches from mistaken or overly broad traffic. This helps protect the budget, refine the message and identify new content opportunities.
How we work
1. Understand the starting point
Together we record the goal, baseline data, constraints and decision-making responsibilities.
2. Set priorities
We identify the first intervention based on impact, urgency, cost and feasibility.
3. Implement
We work in small, verifiable steps, retaining human approval at every important point.
4. Measure
We compare the result with the baseline and document the next decision.
What do we measure and hand over?
Alongside spend, clicks and impressions, we examine measurable contact, the quality of those enquiries and — where the data is available — sales outcomes. The report focuses on the differences and actions needed for a decision.
Related pages
Frequently asked questions
What budget is worth starting with?
We recommend a test budget based on the market, search volume, cost per click and the business value of a sale. We cannot give a precise amount before assessing the situation.
Can you review an existing Google Ads account?
Yes. An audit covers its structure, search terms, measurement settings, landing pages and the data needed to evaluate its business value.
Next step
Tell us what you would advertise, where, and which result would count as a genuine business goal.