TV commercial production

A TV commercial can concentrate a great deal of attention in a short time. That makes a clear message, a recognisable brand and an easy-to-remember next step especially important.

Alongside creative and production work, we plan the campaign’s business role, the variants needed, broadcaster delivery requirements and the online continuation.

What TV production involves

We make the detailed production plan around the channel, audience, spot length and media plan.

• Campaign goal and main message
• Creative concept and script
• Production plan and cast
• Filming, graphics, sound and post-production
• Length and format variants
• Online landing page and campaign measurement

A TV spot does not stand alone

Viewers need to find the same offer later through search, on the website or through another channel. We therefore keep the name, message, visual elements and destination page consistent.

Production and rights details settled in advance

We establish performers’ rights, music and image rights, distribution rights, and mandatory content and technical elements before production so that the finished material can actually be delivered to broadcasters.

How we work

1. 1. Understand the starting point

   Together we record the goal, baseline data, constraints and decision-making responsibilities.

2. 2. Set priorities

   We identify the first intervention based on impact, urgency, cost and feasibility.

3. 3. Implement

   We work in small, verifiable steps, retaining human approval at every important point.

4. 4. Measure

   We compare the result with the baseline and document the next decision.

What do we measure and hand over?

The handover includes approved spots, technical exports and documentation of usage rights. We assess campaign impact from the available media metrics, changes in search and website activity, and business data together.

Related pages

• Video production
• Radio commercial production
• Campaign strategy

Frequently asked questions

Do you also manage media buying?

Depending on the campaign, we plan or coordinate it with a media partner. The proposal defines exact roles, costs and approval points.

Can you make an online version too?

Yes. Versions with different lengths and aspect ratios can be planned from the TV material, but we do not treat them as a simple automatic cut-down.

Next step

Tell us the campaign goal, timing, planned channels and production budget available.