FeQSoftA brand identity helps people recognise a business quickly and conveys the same quality on its website, in advertising, in documents and across social channels.
We do more than design a logo. We establish colours, typography, image use, layout principles and the rules needed for day-to-day application.
What can the brand-identity work include?
We determine the scope from the channels and situations in which the identity will actually be used.
- Logo and logo variants
- Colour and typography system
- Visual style and illustration direction
- Web and social-media templates
- Campaign creative
- A concise, usable brand guide
Usability is part of design
We align visual decisions with the audience and consider legibility, mobile use and accessibility. Visual impact must not override clear navigation and calls to action.
A system that can grow
We design the elements so that new pages, ads and documents can be made later without reinventing the brand every time.
How we work
1. Understand the starting point
Together we record the goal, baseline data, constraints and decision-making responsibilities.
2. Set priorities
We identify the first intervention based on impact, urgency, cost and feasibility.
3. Implement
We work in small, verifiable steps, retaining human approval at every important point.
4. Measure
We compare the result with the baseline and document the next decision.
What do we measure and hand over?
The handover includes approved source files, exports, rules for use and example applications. For web use, we check legibility, contrast and more than one screen size.
Related pages
Frequently asked questions
Can you build a brand identity around an existing logo?
Yes. If the logo is usable, we build the missing colour, typography, imagery and layout system around it. If a change is justified, we recommend it separately.
Will we receive editable files?
We agree the handover formats and rights of use in advance. We provide the exports needed for everyday use and the source materials covered by the agreement.
Next step
Show us your current logo and the channels where you would like to use the identity.