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Creative image generation

Custom creative imagery for websites, campaigns and social media: photography, graphics or AI-generated images with professional and rights-related checks.

An image with a purposeQuality and rights checksDocumented use

An image is more than decoration: it directs attention, explains a situation and helps people recognise the brand. A service page, the destination page for a search ad and a short social post each need a different kind of image.

We work with photography, graphic design and AI-assisted approaches. We choose between them based on the purpose, authenticity, cost, variants required and usage rights.

Coordinated image variants being prepared for different campaign formats.
An image’s purpose, format and connection to the brand are decided before production begins.

What do we produce?

We fit the imagery to the brand identity and the actual sizes in which it will appear.

  • Website hero and content images
  • Campaign and advertising creative
  • Social-media formats
  • Simple illustrations and icons
  • AI-generated images adapted to the brand
  • Crops, resizing and alternative variants

Give every image a role

The brief specifies where an image will appear, which message it supports, what copy will appear on it, and what action follows. This helps avoid impressive-looking creative with little substance.

Documenting sources and use

For stock-library, original, partner-provided and generated materials alike, we record the source and terms of use. We also prepare the alt text and technical dimensions needed for web use.

How we work

  1. 1. Understand the starting point

    Together we record the goal, baseline data, constraints and decision-making responsibilities.

  2. 2. Set priorities

    We identify the first intervention based on impact, urgency, cost and feasibility.

  3. 3. Implement

    We work in small, verifiable steps, retaining human approval at every important point.

  4. 4. Measure

    We compare the result with the baseline and document the next decision.

What do we measure and hand over?

The handover includes approved variants, sizes, file formats, captions or suggested alt text, and source information. For campaigns, the effect of variants can be measured in a controlled creative test.

Related pages

Frequently asked questions

Do you always use AI-generated imagery?

No. When authenticity calls for a real person, location or product, we recommend photography or another appropriate source. We use AI where it brings a genuine advantage for the goal.

Will we receive the different social-media sizes?

We produce the aspect ratios and exports needed for the channels agreed in the brief, and check that important content stays within the safe area.

Next step

Tell us where the image will appear, which message it supports and what brand materials you already have.